Meanwhile, Ezra should keep a look on North American and Asian market and open a few lightship stores in their prime cities. It would also be risky to handle all items in one center. professional essay help accident victims The price was relatively low and competitive. Since there was only one distribution center, there might be discomposes of scale if Ezra developed more stores. H and M in Fast Fashion:
By successfully growing into a stable, large, profitable and global organization, Ezra would have awareness and thus better brand image and consumer loyalty. It could launch a new brand with new product line under a name similar to Ezra e. i need a ghostwriter quote It would also be risky to handle all items in one center. Ezra should improve its website quality, use the website to deliver its style, company value and latest fashion design information.
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The business system distinguished Ezra from other retailers, and enabled it to have a quick response to the market and fashion trend. Ezra had very limit experiences in certain larger cities in these markets e. North American people were less fashion forward; Asian consumers may dislike the European style. Leave your email and we will send you an example after 24 hours
Its headquarter was located in Artesia, Spain. Ezra would be more experienced and financially capable to open more stores n those two new markets in the long run. The vertical integration strategy contributed to this goal by shortening the cycle time from design to retail to four weeks over 6 months for the traditional industry , educing the working capital intensity, and reducing the inventory pressure.
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The decision criteria would be revenue and profit, awareness, sustainability and consumer loyalty. They were two largest countries with similar tastes and culture with the U. best custom writing jobs in new york Threats Competitions was all around the world.
Although prices in different countries varied due to transportation cost, tax and exchange rate, the advertisement promotion strategy was generally maintained in every country. Which foreign market should Ezra focus in its international expansion, and what are the strategies to enter the market? Consumers requires larger sizes while Asian consumers preferred smaller sizes , so there would be difficulties to standardize and control the product quality. pay for write an essay topics North American people were less fashion forward; Asian consumers may dislike the European style. Ezra offered them large power to manage the store like their own business, and also offered high compensation and bonus as incentives.
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Action plan Short Run Although expanding the business globally required Ezra to enter all three large markets Europe, Asia and North America , in the short run, Ezra should focus more on European market. Ezra offered them large power to manage the store like their own business, and also offered high compensation and bonus as incentives. In the long run, Ezra should enter more aggressively into these two large markets by opening more stores. Market was fragmented, retailing overcapacity and full of local competitors. As they are important markets, Ezra could own the stores or consider joint venture if there was regulation concerns for better control and profit minimization.
Inedited became increasingly international after Its headquarter was located in Artesia, Spain. Although countries like Cyprus and Israel were risky and small, Ezra could still open more stores with Franchising.
It was located in Artesia. In terms of design, Ezra should utilize the data from IT and track yester to design fashion product specifically for markets with different cultures and tastes. He then created the corporate group, Inedited. Ezra offered them large power to manage the store like their own business, and also offered high compensation and bonus as incentives.